Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)
發展品牌、升級轉型及拓展內銷市場的專項基金（BUD專項基金）
Status not published
Applications are accepted all year round through the BUD Fund online system, with assessments made in batches.
Cumulative funding ceiling of HK$7 million per enterprise across the Mainland Programme and the Free Trade Agreement and Investment Agreement Programme, funding up to 50% of approved project cost on a matching basis, with a per-project cap (historically HK$1 million).
You must co-fund 50%.
Trade and Industry Department, Government of the HKSAR
public · national
Deadline: rolling — Applications are accepted all year round through the BUD Fund online system, with assessments made in batches.
This funder does not publish a success rate. We rank it using the rate observed across similar programmes and label it as an estimate rather than implying we know.
Major bid — written case, budget, possibly partners.
You fund 50% yourself.
Who can apply
- Stage: seed, series_a, growth
- Locally registered entity required
Non-listed enterprises registered in Hong Kong under the Business Registration Ordinance with substantive business operations in Hong Kong at the time of application. Manufacturing and non-manufacturing SMEs both qualify.
How to apply
- Confirm the target market falls under the Mainland Programme or an applicable free trade agreement economy.
- Prepare the project proposal covering branding, upgrading or domestic sales activities.
- Submit through the BUD Fund online system with quotations and financial documents.
- Vetting committee assessment.
- Funding agreement and reimbursement of the government share against actual expenditure.
What you will need
- Project proposal and implementation schedule
- Business Registration Certificate and Certificate of Incorporation
- Audited financial statements
- Quotations from at least the required number of suppliers
- Evidence of substantive business operations in Hong Kong
- Bank account details
Source. https://www.budfund.hk/ — checked 2026-08-14 · not human-checked
"The BUD Fund provides funding support to Hong Kong enterprises to develop brands, upgrade and restructure their operations and promote sales in the Mainland and FTA economies."