Kerala Startup Mission Market Acceleration Grant
Status not published
Applications are accepted only during an official KSUM call for applications; the scheme page publishes no call dates.
Up to INR 10 lakh for marketing, customer acquisition, branding, product improvements and revenue activities. Marketing can be funded up to 100% under the marketing head (manpower capped at 50%); 30% of the approved grant must be brought as margin money. Earlier Idea or Productization grants reduce the claimable amount.
Kerala Startup Mission (KSUM), Government of Kerala
public · regional
Deadline: One call a year — Applications are accepted only during an official KSUM call for applications; the scheme page publishes no call dates.
This funder does not publish a success rate. We rank it using the rate observed across similar programmes and label it as an estimate rather than implying we know.
Major bid — written case, budget, possibly partners.
Who can apply
- Stage: seed
- Locally registered entity required
Startup must be in the early revenue stage with an innovative technology-based product; Pvt Ltd / LLP / OPC with active MCA status; valid KSUM Unique ID.
How to apply
- Apply through the KSUM website during the official call for applications (grants.startupmission.in). — link
- Application is scrutinised by KSUM officials; shortlisted applicants are notified by email.
- Shortlisted startups present their idea and fund utilisation plan before the Expert Committee, evaluated on Team, Product Innovation, Marketing, Financials and Grant Utilisation Plan.
- Approval by the CEO/Chairman of KSUM, then document submission and agreement with KSUM.
- Grant is disbursed in milestone-based tranches (generally 50% first tranche, balance after progress review and utilisation certificate).
What you will need
- KSUM Unique ID
- Incorporation documents (Pvt Ltd / LLP / OPC with active MCA status)
- PAN
- Bank details
- CA-certified No Dues & Margin Money Certificate with UDIN
- Balance sheet for last two years
- Stamp paper for agreement
Related reading: How grant deadlines actually work · DPIIT recognition for Indian startups, explained
Source. https://startupmission.kerala.gov.in/schemes/market-acceleration-grant
"The scheme provides financial assistance of up to ₹10 lakhs to help startups strengthen marketing, customer acquisition, branding, product improvements, and revenue generation activities."
Last checked against the official page on 5 October 2026
Source: startupmission.kerala.gov.in
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